Magazine article from our research archive:
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Potato meal kit is 'Complete'.(design trends)
- Article from:
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Packaging Digest
- Article date:
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November 1, 2006
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Copyright informationCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Introducing a fresh addition to on-the-go, meal replacement kits, Russet Potato Exchange (RPE), Bancroft, WI, has parlayed its successful Biggins[TM] Singles potato product into the Biggins[TM] Complete Meal, which comes replete with toppings, seasonings and utensils. Biggins Singles, which have been available for more than three years, introduced consumers to the convenience of single, double-washed russet potatoes, sold in patented FlavorWrap[TM] wrapper, ready to heat in the microwave.
The main component of the Complete Meal, the Biggins Single, is a 10-oz potato wrapped in a clear, polyolefin shrink film (from a proprietary supplier) that is FDA-approved and ...
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