Article: WTCI winner gets cash, not housePBS station's Home for the Holidays campaign gives away $50,000 after ticket sales fall short.

Byline: Mike O'Neal

Dec. 11--Chattanoogan Keith Wardlow was chosen Sunday as the winner of $50,000 in WTCITV's Home for the Holidays campaign. "What a great way to end the weekend," Mr. Wardlow said after hearing the news. "I love supporting PBS, and that was the first reason I purchased a ticket. When I found out I was a semifinalist, I thought of it as an added benefit." The goal of the 120-day campaign was to raise money for the local public television station and offer a chance to win a $500,000 prize package that included land, a home and a golf course membership. To r e a l - ize that goal would have required selling 5,000 tickets at a cost of $100 ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!