|
|
Article: Will you have a DVD with your coffee?(Nikkole Denson)
- Article from:
- Daily Variety
- Article date:
- November 20, 2006
- Author:
CopyrightCOPYRIGHT 2006 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
As the director of business development at Starbucks Entertainment, Nikkole Denson is the colossal coffee company's link to the entertainment industry. And she doesn't drink java. But don't be misled. She understands coffeehouse culture.
In the two short years she has been with Starbucks, Denson has expanded the company's seemingly endless reach (an average of 44 million customers a week) beyond coffee connoisseur to cultural tastemaker, extending the brand's already fruitful partnerships with the record labels to studios and publishers.
"Film and books were the next organic steps from music," says Denson. "When you walk into a major retailer it's hard ...