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Article: Greater Fort Lauderdale Announces First Ever Pop-Up Store for a Travel Destination.

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PR Newswire
Article date:
December 12, 2006
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Greater Fort Lauderdale's coast(954) Invites New Yorkers to Live in 212 and Play in 954

Exclusive Offers and Daily Vacation Prizes Including Grand Prize Super Bowl XLI Trip

GREATER FORT LAUDERDALE, Fla., Dec. 12 /PRNewswire/ -- This January, New Yorkers thinking about snow, salt and sleet will be talking about sun, sand and sea when the Greater Fort Lauderdale Convention & Visitors Bureau launches coast(954) -- the first-ever destination "pop-up store." An experiential marketing concept, Greater Fort Lauderdale's coast(954) debuts on Wednesday, January 10 and will welcome visitors for one week through Tuesday, January 16, 2007. The Greater Fort ...

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