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Article: BUILDING A BETTER HOUSE OF BRANDS.(Procter & Gamble Prestige Beauty GmbH)
- Article from:
- WWD
- Article date:
- December 8, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Stephanie Epiro
GENEVA - Procter & Gamble Prestige Products can now lay plans for an aggressive future, thanks to the heavy lifting the company has done in the last three years. P&G has built a powerful growth engine, one the company believes will propel it into a top spot in the global prestige beauty business.
"Take a look at how the portfolio has changed in the past three years and you can see how it's really become focused," said Carolyn Tastad, vice president of global prestige products, market development organization, at P&G Prestige.
The stable of 27 brands now includes Hugo, Boss, Escada, Lacoste, Dunhill, Valentino, Gucci, ...