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Article: COTY SEES THIRD HIT IN NEW DION FRAGRANCE.(Coty Beauty's new Celine Dion Parfums)
- Article from:
- WWD
- Article date:
- December 8, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Michelle Edgar
Coty Beauty is hoping U.S. consumers find the third perfume in the Celine Dion fragrance franchise as "Enchanting" as it does.
Since Coty launched the first fragrance, Celine Dion Parfums, in the portfolio three years ago, the franchise has brought in $500 million in global retail sales, said Coty executives.
"Celine has the capability to emotionally connect with people," said Marsha Brooks, Coty's vice president of new business development. "Like her music, the way Celine lives life is with emotion - putting her family above everything else - and celebrating woman's inner spirit."
Built on the mantra "live, love ...