Article: MEMO PAD: WHO'S GOT THE CHEESE...IS IT THE NAME OR THE FACE?(New York Times, Washington Post loyalty points programs, Sarah Murdoch hosting The Today Show, television news program)

Article from:
WWD
Article date:
December 12, 2006
Author:
Copyright

Byline: Amy Wicks, Patty Huntingdon

WHO'S GOT THE CHEESE: There's no love lost between The New York Times and The Washington Post, and now the battle is extending to the papers' loyalty points programs thanks to David Carr. The Times' media critic on Monday zinged the Post's readership loyalty program Postpoints, writing in his otherwise laudatory column about Post chief executive officer Donald Graham, "Not Boasting, Even Though He Could," that Graham has revealed no quick fixes for the newspaper's circulation slide apart from boosting the paper's Web site "and a cheesy-sounding buyer-loyalty program called Postpoints."

But what does Carr think of his ...

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