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Article: Carnival Corporation & plc and TUI AG Sign Letter of Intent to Form Joint Venture for Large-Scale German Cruise Operation.
- Article from:
- PR Newswire
- Article date:
- December 15, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Joint Venture to Operate Existing AIDA Cruises Brand and Launch New TUI Cruises Brand in Germany
MIAMI and HANOVER, Germany, Dec. 15 /PRNewswire-FirstCall/ -- Carnival Corporation & plc , the largest cruise vacation group in the world, and TUI AG (DE: TUAG00), the world's largest tour operator, today announced the signing of a letter of intent to form a joint venture company to develop, market and operate two cruise brands - Carnival's existing AIDA Cruises and a new TUI Cruises brand - both designed for the German-speaking holiday market.
AIDA, the German affiliate of Costa Crociere S.p.A., is currently the market leader in Germany with its "club ...