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Article: In major menu redo, Cheesecake Factory lightens up: smaller portions added to large-size menu.
- Article from:
- San Fernando Valley Business Journal
- Article date:
- August 14, 2006
- Author:
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Copyright informationCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Cheesecake Factory, long known for its heaping helpings, is rolling out a new menu with smaller-sized versions of many of its dishes as the number of diners at many casual restaurants thins.
In what the Calabasas Hills restaurant chain calls its "most extensive menu change in a decade," Cheesecake has added a larger selection of lunch-sized portions priced about $3 below the original versions.
"We've always had lunch-size portions for certain dishes, and there are people who use appetizers as meals," said Howard Gordon, senior vice president, business development and marketing for Cheesecake Factory, which is known by diners for its generously-sized portions. ...
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