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Article: BASF and Louis Feraud launch Non Iron co-branding program in Thailand; New collection of the co-branded shirts now available in high-end Thai department stores; BASF Non Iron hangtag guarantees customers high garment quality.
- Article from:
- M2 Presswire
- Article date:
- December 15, 2006
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M2 PRESSWIRE-15 December 2006-BASF GROUP: BASF and Louis Feraud launch Non Iron co-branding program in Thailand; New collection of the co-branded shirts now available in high-end Thai department stores; BASF Non Iron hangtag guarantees customers high garment quality(C)1994-2006 M2 COMMUNICATIONS LTD
RDATE:15122006
BASF, the worlds leading chemical company, has taken a major step to revolutionize the garment industry with the launch of its new Non Iron technology and co-branding program in Asia.
High-end apparel brand Louis Feraud has chosen BASF as its partner for promoting its new shirt collection employing the Non Iron technology. The shirts ...