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Article: cut to the chase.(Chasers)(Lexmark International Group Inc.'s advertisement by W.B. Doner and Co.)(Allsteel Inc.'s advertisement by BBDO Worldwide Inc.)(Brief article)
- Article from:
- BtoB
- Article date:
- December 11, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Company: Lexmark International, Lexington, Ky. Agency: W.B. Doner, Southfield, Mich. Market: IT managers, small businesses Quick chase: From a visual perspective, the banner ad for Lexmark is nothing to write home about. A steel-gray printer set against a dull gray background is easy to pass by. But all that gray serves as the backdrop for the headline: "Everyday, Lexmark printers go to work for 75% of the top banks, retailers and pharmacies ...'' Now we're talking, because a headline suggests that if Lexmark's products are good enough for three-quarters of some of the economy's top industries, they should be good enough for just about any business. Those who click the ...
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Article: Lexmark International Board Authorizes Additional ...
PR Newswire;
May 5, 1997 ;
700+ words
... ... May 5 /PRNewswire/ -- Lexmark International Group, Inc. (NYSE: LXK ... in treasury for future use. Lexmark International Group, Inc. is the parent company of Lexmark International, Inc., a global developer ...
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