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Article: British Airways rolls out site to showcase new Club World service.(contracts with Agency.com)(Brief article)
- Article from:
- New Media Age
- Article date:
- December 14, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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British Airways has launched a site to support the rollout of its new Club World business class service.
The site, designed by Agency.com, aims to give potential passengers the full end-to-end experience of travelling by Club World.
Visitors move through a 3D lounge to a private cinema, dining room, bedroom, kitchen, office and spa, conveying the sense of space and freedom that Club World provides passengers.
"On arrival, the site resembles a contemporary British club. You then move around to see it change into a plane before arriving at your final destination," said Paul Banham, European ...