Article: One up for LVMH; Luxury goods.(Moet Hennessy Louis Vuitton)

Frank explains his heavenly cloud to Bernard

The latest round in the rivalry between two French businessmen

BERNARD ARNAULT was beaming as he announced the establishment of the Louis Vuitton Foundation for Creation on October 2nd at the headquarters of Moet Hennessy Louis Vuitton (LVMH), his big luxury-goods conglomerate. Le cashflow is not enough, he declared. Frank Gehry, the architect who will design the building to house the company's collection of contemporary art and temporary exhibitions, called it a "heavenly assignment". And the mayor of Paris, Bertrand Delanoe, called it "a magnificent gift" for the city.

Mr Arnault's gesture will ...

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