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Article: Leveraging digital label printing: the age of personalization is upon us, and product marketers are seeking ways to excite individual customers. The label converter can help.
- Article from:
- Label & Narrow Web
- Article date:
- November 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Digital printing has been around now for more than 20 years. In that time commercial printers have used the power of digital printing extensively to create more personalized communications. We all have received personalized letters, postcards and catalogs in the mail. But in the label industry the usage of digital printing has lagged behind.
The digital label printing pioneers
There are companies, however, who are leveraging the power of digital label printing to enhance their brands. Jones Soda is one of the pioneers of this concept. Jones has been producing its famous colorful soda with custom labels for more than 10 years now. If you buy a bottle of ...