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Article: Branded Car Audio Hits Full Stride for the 2007 Model Year.
- Article from:
- Business Wire
- Article date:
- December 19, 2006
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Copyright informationCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS -- Premium audio is making a comeback in cars and major automakers are not letting it slip away to the aftermarket. According to Telematics Research Group (TRG), 80 of 2007 models for sale in the U.S. will offer "branded audio" as optional or standard equipment up from 67 during the '06 model year.
As the name implies, branded audio is when Original Equipment Auto Manufacturers partner with a known audio brand to sell premium audio solutions. Well known brands in the consumer audio space such as Harman/Kardon, Bose, and Boston Acoustics top the list, but the list of partners is growing as more automotive OEMs strike up unique marketing partnerships with famous ...