|
|
Article: COMPETITION IN GREETING CARDS FLOODS MARKET.(Business)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- June 18, 1989
CopyrightCOPYRIGHT 1989 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Marybeth Nibley Associated Press
Father's Day card browsers faced a seemingly endless choice of saccharin-sweet love messages and bad-taste zingers this year, tailored to senders ranging from first- born children to adoptees.
The card glut reflects an effort by makers to capitalize on the time-strapped consumer's quest for convenience. They're turning out more types of cards and cramming them into store space approaching saturation.
If you looked past the Father's Day racks, the categories go far beyond run-of-the-mill anniversaries, birthdays, baptisms and bar mitvahs.
The holiday lineup has lengthened into a string spanning ...