Article: ENTERPRISE: Niche market puts Afro Card company ahead of the pack.(Business)

Finding a niche market can be the key to business success, and for one Wol-verhampton based company, the market for its greetings cards was one that was surprisingly free from competition.

The Afro Card Company provides greeting cards for the UK, African and Afro-Caribbean population.

Frederick Wisdom, managing director, started the company after being disappointed at ...

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