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Article: ENTERPRISE: Niche market puts Afro Card company ahead of the pack.(Business)
- Article from:
- The Birmingham Post (England)
- Article date:
- December 20, 2006
CopyrightCOPYRIGHT 2006 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Finding a niche market can be the key to business success, and for one Wol-verhampton based company, the market for its greetings cards was one that was surprisingly free from competition.
The Afro Card Company provides greeting cards for the UK, African and Afro-Caribbean population.
Frederick Wisdom, managing director, started the company after being disappointed at ...