Newspaper article from our research archive:

BJORN AGAIN; TENNIS LEGEND BJORN BORG HAS SERVED UP AN ACE COLLECTION OF UNDERWEAR AS ALISON JONES DISCOVERS.(Features)

Byline: ALISON JONES

To tennis fans Bjorn Borg is a riddle wrapped in a mystery inside ...highly coloured underwear. The man who was so enigmatic on court that he was dubbed Ice Borg, has come out of his shell sufficiently that he is offering to show the public his briefs.

The Bjorn Borg underwear line, already a best seller in his native Sweden, has just gone on sale in Selfridges.

In vivid rainbow colours and swirling paisley patterns, they make a striking contrast to the typical black, white or off grey favoured by the majority of blushing Brits.

Bjorn, who is ...

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