Article: OLIVE OIL GOLDEN STATE'S CASH CROP RETURNS TO ITS ROOTS ONCE FORGOTTEN, CALIFORNIA'S PRODUCTION OF OLIVE OIL HAS COME BACK INTO VOGUE.(News)

Byline: ERIC LEACH Staff Writer

Rosemarie Fusano was born into the olive oil business in the 1940s San Fernando Valley, where there were once signs along the highway proclaiming Sylmar the biggest olive-growing area in the world.

Over the next few decades, the industry in the Valley dried up when cheaper vegetable oils and safflower oil came into vogue. At the time, some doctors even thought olive oil was unhealthy.

Now, olive oil is en vogue like never before in the Golden State, where it is being produced by nearly 400 companies and sold to customers who prize it for its taste and health benefits. And Fusano, 60, is still in the business.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!