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Article: Talking heads: ready to be a radio or TV talk show guest? Here's how to increase your chances of being invited.(management advice)
- Article from:
- Black Enterprise
- Article date:
- December 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's no secret that becoming a sought-after expert in the media can work wonders for promoting your business. But before you consider approaching Oprah, you need to prepare yourself to get booked on a local radio or TV talk show first. Whether you are a business owner or a new author--we'll show you what it takes to pitch a hot idea to the show's producer give a great interview, and get invited back.
Steve Harrison, co-founder of FreePublicity.com, offers the following tips and strategies on how to become the kind of media expert that producers will want to book again and again on their show:
* Sell a show idea instead of a product. "People try to ...