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Article: Their space: Gorilla Nation Media has become an industry leader for online ad sales.(News & Analysis)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 27, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the past few months, Web advertising has broadened with the proliferation of file sharing sites and alliances of giants like YouTube.com and Google, as well as the shift to ad-based business models by America Online Inc.
By carving out slices of that broad market, Los Angeles-based Gorilla Nation Media has become an 800-pound gorilla in the digital jungle.
Gorilla Nation sells advertising on 400 independent Web sites in 30 categories. The rep firm aggregates traffic across mid-sized sites and then sells the package to national brand advertisers. In a typical month its sites attract 60 million unique visitors or more than one-third of the total U.S. ...
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... ... independent brands." About Gorilla Nation Media, LLC Gorilla Nation is the world's largest online ... programs. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, and Toronto ...
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