Article: HOLLY GETS HITCHED; THE HOLLYWOULD FOUNDER INKS DEAL TO SELL UPSCALE LABEL TO APPAREL GIANT KELLWOOD.(Holly Dunlap )

Byline: MEREDITH DERBY

NEW YORK - Holly Dunlap has found the match of her dreams.

More than a year after seling a minority stake in the high-end brand she started seven years ago, Hollywould Inc. founder Dunlap agreed last week to sell the brand to St. Louis-based sportswear manufacturer Kellwood Co.

Financial terms of the transaction were not disclosed, but one analyst pegged the purchase price at $5 million to $10 million.

With an eye toward retail expansion and a short-term focus on developing Hollywould's core competencies, which includes shoes, apparel and handbags, Dunlap said Kellwood was the right match because it "understands ...

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