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Article: BIBLES: HOLY HUNCHES TO WIDGETS.(Perspective)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- July 29, 1990
CopyrightCOPYRIGHT 1990 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Terry Mattingly
T he "Vietnam Veterans Bible" isn't for everyone. In fact, most of the Bibles being sold these days in the United States aren't for everyone.
Selling the scriptures is big business, and publishing companies - riding a wave of change in American reading habits - are producing a dizzying number of Bibles aimed at readers with special interests.
"People used to go out and buy one Bible, basic black with 'Holy Bible' on the cover in gold letters, and they'd use it until it wore out. Then they'd go buy another one," said Lee Gessner, vice president for sales and distribution at Word Inc., in Irving, Texas.
"No more. ...