Article: Author IDs enemy of greatness.(Jim Collins)(identifies)

Jim Collins has spent his professional life taking apart companies and organizations to figure out what makes them work, and the best-selling author believes he knows what stands in the way of greatness.

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"Good is the enemy of great," Collins told a crowd at the Colorado Convention Center during the Urban Land Institute's Fall Meeting in October. The four-day event attracted more than 6,000 professionals in real-estate development from around the world.

"It's one of the reasons why we have so few things that ever become truly great," he said. "We, by and large, do not have the opportunity to send our children to great ...

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