Article: Soundbites.(focus...: cheese)

* "People are motivated by different things when buying cheese, but there's a set of people we have to deal with who I call 'cheese tarts'. These are people who just look for what's on offer every week. Because their buying habits are based purely on price, volume just moves around from one area of the market to another."

Terry Ward Commercial director, Milk Link

* "As overseas holidays and travel to foreign destinations have become more accessible to more people, our food tastes have developed. Exotic flavours are now very much a part of our everyday cuisine, and so there is a demand for food that gives us that holiday experience, and this relates to cheese as to ...

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