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Craving a comeback: cottage cheese makers lament the current state of the category and search for ways to spark a resurgence.
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Dairy Field
- Article date:
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November 1, 2006
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Copyright informationCOPYRIGHT 2006 Stagnito Communications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By definition, a Catch-22 is a "situation in which a desired outcome or solution is impossible to attain because of a set of inherently illogical rules." In other words, a no-win situation. A paradox. Damned if you do, damned if you don't.
That's an apt description of cottage cheese industry. In order to turn around the downward slide the category has been experiencing for the past decade or more, manufacturers recognize they've got to make some pretty hefty investments--in terms of product formulation, packaging and marketing. Yet manufacturers find themselves largely unable to justify such investments because interest in the category has been so low and sales have been ...
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