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Article: New theme promotes frozen food innovations, quality.(National Frozen & Refrigerated Foods Association joined with American Frozen Food Institute )
- Article from:
- Frozen Food Digest
- Article date:
- December 1, 2006
CopyrightCOPYRIGHT 2006 Frozen Food Digest, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NFRA and AFFI create logo and tagline to provide unified message
The two national frozen food associations-the American Frozen Food Institute (AFFI) and the National Frozen & Refrigerated Foods Association (NFRA)--have joined together to develop and release a frozen food logo and tagline with the common objective to grow and advance the frozen food category. The creative concept was unveiled in a media teleconference featuring Leslie G. Sarasin, AFFI's president and chief executive officer, and Nevin Montgomery, NFRA's president/CEO.
Both industry groups will utilize the tagline "Frozen Foods- Fresh Ideas. Great Taste." to communicate with their various ...