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Article: BANNED RAISIN BRAN DOESN'T LIKE IT.(Living)
- Article from:
- Albany Times Union (Albany, NY)
- Article date:
- August 22, 1991
CopyrightCOPYRIGHT 1991 Albany Times Union. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Associated Press
Kellogg's is raising cane over government regulations that are keeping raisin bran off the breakfast tables of poor women and children.
The federal Special Supplemental Food Program for Women, Infants and Children doesn't allow program participants to use vouchers to buy raisin bran, saying the cereal is too sugary.
About $200 million worth of cereal is bought each year with WIC vouchers. Kellogg's is annoyed because Cheerios, made by arch-rival General Mills, is among the approved cereals.
"It's so loony," said Kellogg's spokesman George Franklin.
The Battle Creek, Mich., cereal maker has spent the ...