Article: BANNED RAISIN BRAN DOESN'T LIKE IT.(Living)

Byline: Associated Press

Kellogg's is raising cane over government regulations that are keeping raisin bran off the breakfast tables of poor women and children.

The federal Special Supplemental Food Program for Women, Infants and Children doesn't allow program participants to use vouchers to buy raisin bran, saying the cereal is too sugary.

About $200 million worth of cereal is bought each year with WIC vouchers. Kellogg's is annoyed because Cheerios, made by arch-rival General Mills, is among the approved cereals.

"It's so loony," said Kellogg's spokesman George Franklin.

The Battle Creek, Mich., cereal maker has spent the ...

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