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Article: Lifetime DipsToes in Web With iTunes; Cable Network Uses Apple Service to Sell Off-Air Shows.(Lifetime Television Network)
- Article from:
- TelevisionWeek
- Article date:
- December 18, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Daisy Whitney
Lifetime plans to start selling four series and 12 movies on iTunes this week, getting its shows on the Web ahead of next year's planned launch of an online streaming project .
Lifetime enters the iTunes fray well after many other networks did so, but executives at the women's network are banking on a late but counterintuitive approach to make the most of digital downloading of their programs.
Most networks offer current series on iTunes to drive additional viewership for their shows by offering a way for viewers to keep up on story lines or sample programs on their own time. The inaugural quartet of series Lifetime will ...