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Article: VOCAL MUSIC DOMINANT FORCE ON WROW-FM, WROW-AM.(Living)

Article from:
Albany Times Union (Albany, NY)
Article date:
March 5, 1991
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Vocal music has emerged as the dominant force on the simulcasted WROW-FM (95.5) and WROW-AM (590), with instrumentals taking a back seat.

Program director Jim Gagliardi said that the former easy-listening combo has now moved to a "soft adult contemporary" style with a 70 to 30 percent dominance of vocals.

Listeners can now hear such singers as Barbra Streisand, Lionel Richie, Neil Diamond, Barry Manilow, Anne Murray and Paul Anka, with a dash of pop hits from the mid '80s.

"The 25 to 54 age range is your ideal advertising target," ...

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