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Article: Educating people about the CU difference. (credit union) (Executive Suite)
- Article from:
- Credit Union Executive
- Article date:
- July 1, 1994
CopyrightCOPYRIGHT 1994 Credit Union National Association, Inc. (CUNA). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Can your credit union's staff really explain the difference between credit unions and banks?
* "Spokane has a high percentage of credit union membership, and it's not a large community. Credit unions are well-known.
"We talk about differences between credit unions and banks on radio talk shows. Some of our members are media types. When they do a credit union story, they call us.
"Eight months ago we instituted a continuing education program. A lot of employees chose correspondence courses. Many begin with the credit union difference.
"Every new employee goes through CUNA Mutual Insurance Group's Business Development Series training, which ...