Article: Employee benefits consulting offers high-yield rewards. (for accountants) (includes glossary and directory of employee benefits resources)

As small and midsized companies rush to adopt and expand employee benefits programs, more and more accounting firms are apparently rushing to offer consulting and administrative services.

"Every CPA firm has a builtin practice that many haven't yet discovered -- advising existing clients on employee benefits," said Maury Cartine, senior tax principal for Roseland, N.J., accounting firm Rothstein, Kass & Co., which does about 5 percent of its $12 million in annual revenue in employee benefits consulting.

"We see it as a big growth area," agreed Mark Yahoudy, a former employee plans specialist with the Internal Revenue Service, who is partner-in-charge of ...

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