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Article: Hair care category poses challenges. (Industry Overview)
- Article from:
- Chain Drug Review
- Article date:
- July 18, 1994
CopyrightCOPYRIGHT 1994 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--Although total dollar sales of hair care products in drug stores and supermarkets were flat during the first quarter of 1994, there continued to be a notable shift in the market as a whole.
According to Towne-Oller & Associates (a unit of Information Resources Inc.), drug stores generated $351 million in sales in the category during the first three months of the year, while food stores did $437.5 million. Those figures are virtually unchanged from the corresponding period a year ago.
Growth in both trade classes has been hampered by the big strides made by discount stores. For example, from 1991 through 1993 discounters increased their share of the ...