|
|
Scarborough Research to better gauge health ad effectiveness.(Solucient L.L.P.)(Brief article)
- Article from:
-
Health Care Strategic Management
- Article date:
-
December 1, 2006
|
Copyright informationCOPYRIGHT 2006 HC Pro. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Scarborough Research, a media research and pattern agency in New York City, is teaming with Evanston, IL-based healthcare data information company Solucient to help advertisers better gauge the effectiveness of healthcare advertising. Scarborough maintains a database of consumer buying patterns and media usage to help media buyers, ad agencies, and networks better target and track their advertising by zeroing in on demographic groups.
Under the agreement, Scarborough is embedding Solucient's HouseholdView[TM] proprietary life-stage segmentation system and HealthView Plus[R], Solucient's proprietary national research on consumer attitudes and behaviors about healthcare ...