Article: The knack for snacks.(new product trends: market watch)(Frito-Lay Inc. introduces Flat Earth)

Give Frito-Lay credit: it does remember its word. As early as 2004, the company hinted at plans to merge fruits and vegetables into its snacking platform, and now the company has announced it will further its healthful focus with a line of snack chips made from fruits and vegetables. To be known as Flat Earth, the line will feature half a serving of fruits or vegetables per ounce. It is the PepsiCo unit's first homegrown brand in 15 years and will launch in February. Flavors will include garlic and herb, tomato ranch, ...

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