Article: Bright Now Dental, Inc. Undertakes Rebranding Effort in Florida.

LARGO, Fla. -- BN!D Services, Inc., the nation's leading provider of business support services to dentists, today announced that it is launching a rebranding program in Florida. The initiative includes an updated brand position heralded by a new name, Bright Now! Dental. This is part of a strategic growth plan that calls for the addition of two new Florida locations over the next year. The 17 existing United Dental, Castle Dental, and Gentle Dental offices throughout Florida, located throughout the Gulf Coast, as well as a few offices in the Melbourne vicinity, will be renamed Bright Now! Dental this winter along with a new advertising campaign announcing the new brand ...

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