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Article: Here comes the sun: Jimmy Dean's "The Sun" makes repeat appearance, bringing friends "The Moon" and "The Cloud" with him.(Brand Solutions Age)
- Article from:
- Frozen Food Age
- Article date:
- November 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The sun has come out--again.
And he is back in his starring role in the "Happy Breakfast" campaign for Jimmy Dean.
"The Sun" was first introduced in an advertising and marketing campaign in August 2005. This time around he is paired with his friends and colleagues, "The Moon" and "The Cloud."
The new television campaign got under way in mid-September with seven humorous television spots and five radio spots that feature "The Sun" and introduce us to the "The Moon" and "The Cloud."
"In addition to the morning news shows like "Today" and "Good Morning America," the ads are also running on cable channels like VIII, BET and CNN," says ...