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Article: New Sara Lee Soft & Smooth 100 Whole Wheat Bread Offers Consumers Taste, Texture They Prefer with 100 Whole-Grain Nutrition.
- Article from:
- Business Wire
- Article date:
- December 29, 2006
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Copyright informationCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Seven out of 10 Consumers Mistakenly Believe Their Wheat Bread is 100 Whole Wheat
New Bread Category Provides Opportunity to Increase U.S. Whole Grain Consumption by Billions of Grams Per Year
DOWNERS GROVE, Ill. -- Nutrition experts recommend whole grains and consumers know they should eat them. Unfortunately, most consumers don't like them. Instead they choose wheat breads that deliver on their taste and texture preferences but lack whole grain nutrition. Most of these consumers mistakenly believe their wheat bread is 100 whole grain. It's usually not.
Today, Sara Lee is introducing Soft & Smooth 100 Whole Wheat Bread, the first 100 wheat bread that provides ...
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