Article: The mechanics of social change: rarely before has society had to consider the prospect of changing its ways so wholly and quickly as it does with the currently emerging environmental priorities. On a global scale, it has never happened. The big question is how do we get society to quickly take a radically different path, and what are the mechanisms behind such a shift? Matt Brace provides a perspective.

A crescendo of opinion is calling for society to adopt a drastically more sustainable approach as soon as possible. The urgency of this call seems immediately led by the predicted effects of climate change, but is also fuelled by other environmental and social imperatives resulting from our global practices.

Where the atmosphere is concerned, based on increasingly accepted evidence that significant global warming is occurring because of humans' effects, many scientists, environmentalists, politicians and business people believe we have a mere 10-year window in which to implement significant changes to our practices and thinking. Failure to do so, they say, leaves ...

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