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Article: Bloomingdale's has high hopes for Jaipur. (women's fragrance) (Product Announcement)
- Article from:
- WWD
- Article date:
- August 5, 1994
- Author:
CopyrightCOPYRIGHT 1994 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Bloomingdale's top five women's fragrances have included Boucheron every year since the scent's 1988 launch, and now the store expects to add the jewelry house's follow-up, Jaipur, to that elite group.
The new women's fragrance will be launched Sunday at Bloomingdale's and at Galeries Lafayette in Paris in mid-August.
"I'd like to see it in the top three," said Jane Scott, vice president and divisional merchandise manager at Bloomingdale's. Scott said that while she expects Jaipur's sales to exceed Boucheron's this year, the signature scent still should not slip from the top five.
Arnold Orlick, executive vice president and general ...