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Article: Invisible giant from across the channel. (French-based Besnier Group expands in the United Kingdom dairy market) (Company Profile)
- Article from:
- Grocer
- Article date:
- July 9, 1994
CopyrightCOPYRIGHT 1994 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE Besnier Group has grown into one of the largest dairy companies in Europe from humble origins in 1933 as a Camembert producer. It processes 4.8 billion litres of milk annually with a turnover of 20 billion francs.
Managing director of Besnier (UK), Andy Smith, told The Grocer: "Our business has traditionally been based in France. However, as a result of the Europeanisation of retailing, and the need to seek other markets, we began a strategy three years ago to extend our distribution in Europe. We have set up companies in each of the major countries and now have subsidiaries in the UK, Germany, Italy, Spain, Portugal and a Brussels office to cover the Benelux ...
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