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Article: How the eager Swiss are aiming to scale new sales peaks. (sales of Swiss cheese in the United Kingdom)
- Article from:
- Grocer
- Article date:
- July 9, 1994
CopyrightCOPYRIGHT 1994 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"IT has been a tough year and prices will continue to be much to the fore in the future," declared Maurice Johnson, UK managing director, Cheeses from Switzerland.
Echoing the words of the rest of the milk and dairy products trade, he told The Grocer he believed there would be no "miracles" as stores continued their emphasis on price.
His cheese sales, now worth around 18m[pounds] in the UK, were up by 500,000[pounds]. Much of this is due to the rise in popularity of instant fondue within the meals sector and increased supplies of product to food manufacturers.
Sales of all Continental varieties were about 2% down, including Swiss, he believed. ...