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Article: How Black & Decker's wrench stole Christmas-and what else was hot; Adjustable cool tool in short supply, along with Wii, TMX Elmo, HDTV.(News)
- Article from:
- Advertising Age
- Article date:
- January 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MYA FRAZIER
mfrazier@crain.com
Who could have guessed one of the most sought-after gifts this holiday would be a wrench?
Well, when Jeremy Wheeler, director-sales at Black & Decker on the Home Depot account, saw the prototype for the 8-inch, battery-operated wrench nearly a year before Christmas, he had a good feeling. "You could just tell it could have a lot of appeal.''
He and his crew decided on a national push for the cool adjustable tool at the holidays. The big-box chains jumped on board, and Home Depot committed to supplement the product's national TV spot with heavy print ads. "We just knew that we were going to have a ...
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Article: Civic bosses' pounds 7,000 party; EXCLUSIVE CHRISTMAS: ...
Birmingham Mail (England);
November 19, 2008 ;
666 words
... ... Birmingham City Council are planning to spend almost pounds 7,000 of taxpayers' money on a lavish Christmas party for themselves. The black-tie bash at the International Convention Centre, hosted by city chief executive Stephen Hughes ...
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