Article: A FRESH GOLD RUSH.(LVMH Mot Hennessy Louis Vuitton opens California stores)

Byline: Julie Naughton and Michelle Edgar

Fresh is updating its mix for 2007 with a West Coast retail initiative and several product launches.

On the heels of two new Southern California freestanding retail stores, the Boston beauty company (partially owned by LVMH Mot Hennessy Louis Vuitton) plans to open a San Francisco retail store in late March. The new California stores will complement the brand's existing door in West Hollywood, Calif.

"We're very excited to expand on the West Coast and to have the chance to showcase the brand," said Lev Glazman, who, along with wife Alina Roytberg, entered the beauty world in 1991 with Nuts About Beauty, ...

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