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Article: Color-Box designs package to drive sales.(FOR DIXIE CUPS)
- Article from:
- Official Board Markets
- Article date:
- December 23, 2006
CopyrightCOPYRIGHT 2006 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Color-Box[R], a division of Georgia-Pacific, Atlanta, has created a different package for Dixie's[R] PerfecTouch Grab N Go[TM] insulated 12-oz. paper cups designed to drive sales during the holidays and for the rest of the year.
The packaging holds 14 cups and lids in an easy-to-carry and easy-to-store shrink-wrapped box and is available at retail outlets around the country.
"Color-Box has created an integrated package design concept and production program to support our global promotional strategies," says Fernando Gonzalez, vice president--retail marketing, Dixie. "The team has a firm understanding of brand-owner, retailer, and consumer needs to help ...