Article: Item nonresponse in contingent valuation: should CV researchers impute values for missing independent variables? (contingent valuation)

Introduction

Researchers who use the contingent valuation (CV) method have as a goal the measurement of valid and reliable estimates of economic values, or willingness to pay (WTP), for environmental goods (Mitchell & Carson, 1989). The contingent values should be free of sample-related bias, such as unit nonresponse (Loomis 1987, Edwards & Anderson, 1987, Dalecki, Whitehead, & Blomquist, 1993), sample selection (Whitehead, Groothuis, & Blomquist, 1993), or item nonresponse on the CV question (Mitchell & Carson, 1989).

Item nonresponse is a common problem in survey-based research (Madow, Olkin, & Rubin, 1983; Connelly & Brown, 1992). CV researchers have ...

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