Article: Fresh Choice. (1994 Top Growth Companies) (Company Profile)

A healthful menu reaps bountiful sales.

Fresh Choice has taken root not only in Northern California and Seattle, cradle of the healthful and fresh movements, but also in Dallas, heart of cafeteria country. Now the buffet chain is poised to seed other areas of the country.

This is notable because the market has not been overly kind to similar concepts. Several "healthful foods" concepts, including Soup Exchange, Souplantation, Good Earth and the ill-fated D'Lites and Fresher Cooker have offered menus similar to Fresh Choice's but with lesser degrees of success.

But successful so far, Santa Clara, Calif.-based Fresh Choice is aiming high, with ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!