Article: THE LIFE OF SPICE SPICE GIRLS HOPE THEIR MOVIE `SPICE WORLD' PUTS A LIPSTICK KISS ON THEIR 15 MINUTES OF FAME BY MAL VINCENT THE VIRGINIAN-PILOT.(LIFE & LEISURE)

NEW YORK Ah, the spice of hype.

A whiff of perfume fills the air, appropriately, just before the Spice Girls enter the room.

Then, with a burst of love-us-or-else energy, Girl Power, complete with 6-inch-high platform sneakers, they make their entrance.

There's Baby Spice, 21, the peroxide blonde with the Marilyn Monroe complexion. There's Posh Spice, 22, with the mascara a little heavy but nonetheless suggesting the haughtiness of her moniker. There's Ginger Spice, 25, with the kind of red-headed rinse that would inspire Mammy of ``Gone With the Wind'' to comment that ``I ain't never seen a woman with hair that color in all my born days.''

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