Article: Anheuser-Busch and Czech Brewer Budejovicky Budvar Form Historic Alliance in U.S. Market.

Czechvar Beer to Gain Access to Anheuser-Busch's Marketing, Sales Resources and Wholesaler Network

ST. LOUIS and CESKE BUDEJOVICE, Czech Republic, Jan. 8 /PRNewswire-FirstCall/ -- After nearly a century of disagreements in certain parts of the world over rights to the Budweiser name for their beers, Anheuser-Busch and Czech brewer Budejovicky Budvar (BBNP) have formed a historic alliance in which Anheuser-Busch will become the U.S. importer of Czechvar Premium Czech Lager, the two brewers jointly announced today.

The agreement gives Czechvar, currently sold in 30 states, access to Anheuser-Busch's marketing and sales expertise and wide-reaching U.S. ...

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