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Article: Anheuser-Busch and Czech Brewer Budejovicky Budvar Form Historic Alliance in U.S. Market.
- Article from:
- PR Newswire
- Article date:
- January 8, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Czechvar Beer to Gain Access to Anheuser-Busch's Marketing, Sales Resources and Wholesaler Network
ST. LOUIS and CESKE BUDEJOVICE, Czech Republic, Jan. 8 /PRNewswire-FirstCall/ -- After nearly a century of disagreements in certain parts of the world over rights to the Budweiser name for their beers, Anheuser-Busch and Czech brewer Budejovicky Budvar (BBNP) have formed a historic alliance in which Anheuser-Busch will become the U.S. importer of Czechvar Premium Czech Lager, the two brewers jointly announced today.
The agreement gives Czechvar, currently sold in 30 states, access to Anheuser-Busch's marketing and sales expertise and wide-reaching U.S. ...