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Article: An ethnic approach.(MEXICAN CHEESE SAUCE)
- Article from:
- Private Label Buyer
- Article date:
- December 1, 2006
CopyrightCOPYRIGHT 2006 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A cornerstone in the flavor-wave sweeping through grocery stores today, the Mexican cheese sauce category is gaining popularity and favorability among shoppers in almost all demographics across the country. Retailers with private label programs have had success with this category in the past year, with an increase in sales to nearly $103 million. However, there still is much ground to cover in an effort to strengthen and grow the category.
Many retailers make the mistake of positioning Mexican cheese sauces in the salty snack aisle, assuming what's good for tortilla and corn chips is good for Mexican cheese sauce. This approach limits the category, stifling ...
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Article: Queso Campesino fills niche for Mexican cheese
La Voz Nueva;
August 24, 2005 ;
700+ words
... ... favorites among Chihuahuans. The versatile, golden Manchego is touted as comparable to Spain's famed cheese. "I see Mexican cheese where Mexican food was 20 years ago," said Robles. "It is going to take off with non-Hispanics." Echoed business ...
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